Challenge

Wrapmate needed to convince small business owners that vehicle wraps were a viable, affordable advertising channel worth learning more about, while also finding a way to lend extra credibility through a co-branded partnership with Edible Arrangements.

Strategic Approach

I wrote copy rotating through different value props to see what motivated small businesses to learn more about wrapping their cars. For the Wrapmate x Edible Arrangements campaign, I built messaging around the "corporate approved" angle, using the partnership to signal legitimacy and lower the perceived risk of trying vehicle wrap advertising for the first time.

Key Innovation

Leaning on Edible Arrangements' brand recognition and corporate approval turned an unfamiliar advertising format into something that felt vetted and low-risk.

Business Impact

Monthly value-prop testing built a steady stream of top-of-funnel awareness for Wrapmate, while the Edible Arrangements partnership campaign gave the brand an extra credibility boost to convert a more cautious segment of small business owners.