Paid advertising is a fast-paced, high-test environment. I develop and write ad trays built to perform—grounded in what's already working and engineered to match your campaigns and main message pillars. From concept through copy, I partner with your performance strategists to keep creative and data in lockstep, iterating weekly on what the numbers tell us.

What's Included:

• Creative concepting and copywriting for paid social, display, and PMAX campaigns

• Full-funnel copy: email, landing pages, and gated content

• Weekly performance reviews with your media buying team to inform the next round of creative

• AI-assisted production to move from concept to finished ad faster

• Client and stakeholder presentations, including pitch decks for new creative direction

Optional:

• Creative testing roadmap and reporting cadence

• Ongoing coordination with media buyers on ad trafficking and specs

Transform your social media presence into a strategic business asset and creative superpower, through comprehensive brand storytelling. Beginning with a deep-dive discovery and analysis phase, we develop data-driven content strategies that align with your business objectives. I ensure your content resonates with primary and secondary target audiences while driving measurable outcomes—turning what's converting today into sharper creative every round.

What’s Included:

• Comprehensive brand analysis and strategic positioning workshop

• Data-driven content strategy with detailed editorial roadmap

• Weekly strategy calls to refine and evolve our approach

• Professional content development and copywriting across organic and paid social, display, and PMAX

• Integrated organic and paid social media campaigns

• AI-assisted creative production for faster turnaround without sacrificing craft

• Strategic partnership and influencer alliance development

Optional

• Graphic design for content

• Managing and scheduling content across platforms

A knock-out brand presence requires both compelling content and strategic digital positioning. I help leaders, executives and emerging brands develop authentic, authoritative content that drives engagement while aligning with their natural communication style. I work personally with you to deliver content that resonates with audiences while maintaining brand integrity and thought leadership positioning.

What’s Included:

• Research competitors in your category to strategize ideas

• Develop your unique tone of voice that’s replicable across platforms

• Brainstorm content buckets – educational, humorous, thought leadership, etc.

• Curate a manageable content calendar

• Create enticing copy for each piece of content

Optional:

• Reel & Photography editing

• Posting & managing social media accounts

• Continuous development of content calendar on a bi-weekly or monthly basis

Turn meaningful connections into memorable moments. I'll help you create intimate, purposeful events that feel both structured and spontaneous—what I like to call "guided serendipity." Whether you're launching a product, building community, or fostering important conversations, together, we'll create an experience that resonates.

What’s Included:

• Strategic event architecture and narrative development

• Executive speaker and strategic partner acquisition

• Research-based programming for maximum engagement

• Integrated digital amplification strategy

• ROI measurement and performance analytics

• Post-event audience insight analysis

Optional:

• On-site management and flow coordination

• Event documentation 

Whether you currently have a podcast or want to develop one, I’m here to help you become an expert storyteller. Leverage podcast media to establish market authority and drive thought leadership. Through content development and strategic guest selection, together we will create compelling episodic content that builds audience engagement and strengthens brand position. Each production is engineered to advance specific business objectives while delivering consistent value to target audiences.

What’s Included:

• Research and development to discover competitors in your category and how you can stand out

• Strategize each episode’s arc 

• Develop a trailer that clearly encompasses your podcast

• Plan guest speaker line-up, utilizing your network

• Social media planning to grow your listening audience across channels

• Partnership development for sponsorships

Optional:

• Execute guest speaker and/or partnership outreach

• Produce podcast including distribution and editing