Challenge

Convincing businesses to advertise on Reddit’s platform, overcoming perceptions of Reddit as purely a consumer/meme platform while demonstrating its unique value for B2B targeting and community engagement, specifically for products and services.

Strategic Approach

Led weekly client meetings to present 4 new creative concepts with ad copy, serving as the bridge between our internal team and Reddit. With ad fatigue being inevitable for any high-level client, I pushed for continuous testing and iteration—diving into top trends across platforms to deliver fresh, innovative ideas weekly that would resonate with B2B decision-makers.

Key Innovation

Developed a "fake social proof" concept that achieved 20-30% higher open rates than other ad types. This approach leveraged Reddit's community-driven nature to show businesses how authentic engagement on the platform drives real results.

Business Impact

Successfully positioned Reddit as one of the best B2B advertising platform through strategic messaging that highlighted their unique audience insights, community trust, and conversion potential. Weekly campaign refreshes prevented ad fatigue while effectively communicating complex value props—from Reddit's lookalike targeting to their 100K+ active communities—helping businesses see beyond the memes to the platform's B2B potential.