Challenge

Three distinct AI products meant three distinct audiences and value props under one studio: a kids' storytelling app for parents, a prompt-writing tool for AI power users, and a horoscope app for an adult audience. Each needed its own voice and proof points.

Strategic Approach

Each month, I developed two ad trays that rotated across the three products for both static and video formats. Main Character's creative spoke to parents looking for safe, imaginative screen time; Prompt Goat leaned into practical, show-don't-tell demonstrations of better AI outputs for people already using tools like Claude and ChatGPT; and Estelle tapped into the personal, reflective tone that resonates with horoscope readers. I worked closely with our designers on every concept across both formats.

Key Innovation

Treating each product as its own brand voice within a shared rotation, letting each ad speak fluently to a very different buyer, from a parent vetting screen time to an adult AI user optimizing prompts to someone seeking daily reflection.

Business Impact

Consistent monthly output across three products and two formats gave Quality Products a steady creative pipeline for each app's distinct audience, keeping messaging sharp and product-specific rather than stretched thin across a shared studio identity.