Professional Experience
With 6 years of business knowledge under her belt, Liana is an expert in all things Partnerships, Sales, and Digital Marketing.
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Sales
From retail to corporate, Liana’s sales career began on the floors of Olive & Bette’s and Sézane, boutiques in NYC, where she honed her customer service skills. Moving into a recruiting position at Russell Tobin introduced her to a full sales cycle and CRM platforms where she placed five candidates in two weeks.
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Partnerships
Her positions at Artists & Fleas, JIGGY, and Mighty allowed Liana to work with small businesses to high-end clientele including Bloomgindales, Kacey Musgraves, Cravings by Chrissy Teigen, Loftie, and Queer Candle Co. At JIGGY, she oversaw 350+ custom and wholesale partnerships, generating $500K in new business.
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Digital Marketing
In her recent role at Mighty, Liana spear-headed the company’s digital strategy for Instagram and TikTok. Her innovative ideas, creative content, and understanding of social analytics allowed her to grow both platforms by 35% and 1,500%, respectfully. In addition, she worked with micro-influencers to increase exposure.
Additional Projects:
Artists & Fleas
Booked 100% marketplace capacity for consecutive weekends a month after starting
Contracted 15+ new long-term merchants daily for our summer-term within 2 and a half months
Presented new social proposal to team via pitch deck to increase followers to 100K from research/analytics
JIGGY
Executed 50+ custom puzzle projects with new business including Immersive Van Gogh, Microsoft, Simon & Schuster, and Beyond Type 1
Accelerated wholesale orders with Nordstrom, Bloomingdale’s, Bandier, and GOOP on 2K+ units
Headed custom web page development for new client applications to increase efficiency
Mighty
Launched public marketplace with 200+ products; created and implemented new website design & copy
Led, interviewed, and contracted 30+ freelance staff improving user experience and multiple products